Index to Persuasive Writing
The Coyote Theory Guide to Powerful Writing
The Index to Coyote Theory is reprinted below only to demonstrate the breadth of material contained in the 20,000-word monograph. Coyote Theory consists of eight lessons, a wrap-up, and two appendixes. Each lesson contains a number of subsets, each offering practical, easy-to-follow advice to improve your writing. Web Landmann guarantees that any reasonably intelligent person can improve his or her writing skills just by applying a few of the ideas contained in this book. This guide to better writing available as a PDF download. Order your copy now.
action, call for, 5.1.11
alarm, 6.2.1
alarming facts, 6.2.5
allegory, 5.1.9a, B-7
alumnus donation, 2.2.1
analogy, 5.1.9b, B-7
anonymity, 4.12.0
apostrophe, 7.9.6
appear to lie, 3.1.3, 8.4.5, B-19
appreciation, 4.8.2
apprehension, 4.2.0
assurance, 4.7.0
attention, demanding, 6.0.0, 6.3.2
attest, 2.2.3, 4.7.5, 6.2.2, B-13
audience, know, 9.2.1, 9.2.2
band wagon, 4.12.3
barriers, tear down, 7.0.0
baser emotions, 4.13.0
benefits to emotions, 5.1.3
benefits, 5.1.2 to 5.1.5, 5.1.8
bias, 7.2.0, 7.5.1, B-18
blooper, 7.9.0
bracket, 7.9.12
bury best ideas, 2.2.1b, 6.3.0, B-10
center of universe, 1.9.2
challenge, 6.2.9
clause, 7.9.7
clichés, 1.8.1, 5.1.9e, 7.4.2, A, B-15
colon, 7.9.11
comma, 7.9.8
concept, 9.2.5
condescending, 2.2.2a, B-18
condescension, 7.3.0, B-18
confidence, 7.4.0
conformity, 4.12.0
consistent, 2.2.5
contractions, 7.3.2
craft message, 3.0.1d, 9.2.2
cravings, 4.9.0
critics, 3.1.4, 3.1.5, B-25
customer asked, 1.9.3
dash, 7.9.10, B-22
decency, 4.11.0
decisions, made fast, 6.1.0
develop concept, 3.0.1b, 9.2.2
double negatives, 4.7.1b
dreams, 4.3.0, 6.2.40
dwarf, 7.2.1
dynamic words, 5.1.6b
edit, 8.4.4, 9.2.8
editor, B-25
ego, 4.8.3
emotion buttons, 4.0.0, B-9
enough information, 2.2.4, 5.1.6c, 9.1.4c, B-8
evaluate, 3.0.1a, 9.2.2
evidence, 5.1.6
exclamation points, 7.0.2, B-22
exclusivity, 2.2.2a
exclusivity, 4.1.0, 4.1.2, 6.2.3
executive messages, 1.9.2
fantasy, 4.3.0, 6.2.4
fear, 2.1.0, 4.2.1, B-1
features to benefits, 5.1.2, B-12
female, 7.5.0
fine-tuning, 3.0.1f, 9.2.2
first things first, 9.1.0
focus on reader, 1.0.0, B-2
foreign phrase, 7.8.1, 7.9.5, B-17
forget posterity, 3.1.1, B-5
forward-moving copy, 4.7.1
frequency, 9.2.4b
frugality, 4.4.1
gender, 7.5.0, B-18
goals, 9.2.3
good enough, 6.2.0, 8.3.5, B-23
grammar, 7.9.0
group identification, 4.12.2
guarantee, 4.7.4
guilt, 4.6.0
hatred, 4.13.0
Hemmingway, Ernest, 7.8.2, 7.9.7
Holmes, Sherlock, 9.1.0
hook reader early, 6.0.0, B-11
humanize, 2.2.1
hyperbole, 1.9.1, 3.3.3b, 5.1.9f, B-19
image association, 4.7.2
information, enough, 2.2.4, B-8
invitation, 6.2.6
italic, 7.9.5
jargon, 7.7.0, B-17
Jefferson, Thomas, 3.1.4a
junk mail, 5.0.0
learn about reader, B-3
left-brain, 4.15.0
let it rest, 3.0.1e, 9.2.2
lie, 3.1.2, B-19
limit, 4.1.0, 4.1.2, 6.2.3
lion tamers, 1.2.0
long words, 7.8.1
media competition, 6.1.0, 6.20, 9.2.4d
metaphor, 5.1.9c, 7.8.1, B-7
midget, 7.2.1
Miller, Arthur, 1.5.0
narratives, 51.6a, B-6
needless words, 4.7.1d
niggardly, 7.2.1
Orwell, George, 7.8.1
over-qualification, 4.7.1c
painted lady, 4.1.2
passive voice, 4.7.1a, 7.4.1, 7.8.1, B-21
patronizing, 2.2.2a
Plain English poll, 1.8.1
plan, design, 3.0.1, 9.2.2
posterity, 3.1.1, B-5
praise, 4.8.2a, B-24
prime marks, 7.9.4
profit, 4.5.0
proofreader, B-25
public relations, 1.1.1
purchasing agents, 4.5.1
question, 6.2.7
quotation marks, 7.9.3
quote, 6.2.8
racist, 7.2.1, B-18
Reagan, Ronald, 7.4.4
redundant expressions, 7.4.3
reflective imagery, 4.7.3
rejection, 8.1.1
rejection, fear of, 1.6.0
repetition, 8.2.0, 9.2.4b, B-26
rest, 3.0.1e, 9.2.2
rhythm, 7.4.4
safety, 4.6.1
secret names, 4.8.3
selective vision, 1.9.0
self-esteem, 4.8.1
semicolon, 7.9.9, B-22
sentence flow, 7.4.4, 9.2.4c
sentences, short, 7.3.0, 8.4.2, B-16
sexist, 7.5.2, B-18
sexual fantasy, 4.14.0
shoeshine, 1.5.0
simile, 5.1.9d, 7.8.1, B-7
slang, 7.3.1
sleep-inducing, 7.8.0
slippery facts, 3.1.3c
snooze-free, 7.8.0
soporiferousness, 7.8.0
specificity, 5.1.5
statistics, 2.2.1a
Stevenson, Robert Lewis, 1.3.0, 7.7.0
strokes, 4.8.2, B-24
Strunk, William, 7.9.0, 7.9.10
style, writing, 7.4.4, 7.8.1, 7.9.7, 8.4.3
superlatives, 3.1.3a, B-20
target audience, 5.1.1, 9.2.2
tell a story, 51.6a, 6.2.10, B-6
Tennyson, Alfred Lord, 9.00
test, 3.0.1e, 9.2.2, 9.2.8
testimonials, 2.2.3, 4.7.5, 6.2.2, B-13
thanks, 4.8.2b, 7.6.0, B-24
thrift, 4.4.0
too much copy, 2.2.4a, b, 5.1.6c, 7.8.1, 9.1.4c
uniqueness, 4.1.1
universal appeal, 4.12.1
values, 2.2.1, 4.12.1
vehicle, 9.2.4a
verisimilitude, 8.4.5
visualize individuals, B-4
weakness, admit, 2.2.2, B-14
weasel words, 4.7.1c
White, E. B., 7.9.0, 7.9.10
word pictures, 5.1.9, B-7
writer's block, 8.3.0
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